Gracebased & Lightcatchers
Digital Growth Strategy & Partnership Proposal
A unified framework to grow grace filled families, deepen discipleship, and build sustainable support.
November 2025
A Unified Strategy to Grow Families, Discipleship & Sustainable Support
Gracebased and Lightcatchers are uniquely positioned to become the premier digital parents/children ecosystem for Christian families. This proposal outlines a simple, scalable, and mission-centered framework designed to transform how we reach and serve families.
Expand Our Reach
Connect with more families seeking faith-centered parenting guidance and children's content
Deepen Family Discipleship
Create transformative content for parents and children alike
Sustainable Revenue
Build predictable, recurring supporter relationships that fuel long-term ministry impact
Unified Digital Engine
Integrate systems, content, and strategy into one high-performing growth platform
We are combining missional clarity with scalable digital systems to multiply kingdom impact.
Mission Alignment
Ministry-first. Strategy-supported.
Core Commitments
  • Equip parents to raise grace-filled disciples who walk confidently in faith
  • Provide children with safe, faith-rooted storytelling that shapes imagination
  • Strengthen families through biblical wisdom and practical spiritual formation
  • Build a sustainable digital ministry engine that honors stewardship

This strategy is about multiplying impact, not marketing noise. Every system, funnel, and touchpoint serves the mission of equipping families for lifelong discipleship.
We help ordinary parents launch extraordinary kids.
Where We Are Today
Current State Overview
Strong Foundation ✓
  • Strong brand foundation built on years of faithful ministry
  • Deep content library with incredible creative assets ready to deploy
  • Audience engagement showing early traction and enthusiasm
  • Supportive donor base plus an active parent community
Growth Barriers ⚠
  • Digital efforts fragmented across platforms and teams
  • Tactical execution without strategic framework
  • Disjointed user journey creating confusion
  • LMS and funnel experience unclear for parents (Blueprints)
  • Content distribution under-leveraged (Quantity and Quality is high > Distribution is low)
  • Paid media inconsistent and underutilized
Core Challenge
Complexity is limiting scale
Too Many Entry Points
Multiple offers create an unclear parent journey—parent's don't know where to start or what comes next
Diluted Communications
Multiple email streams and messaging channels fragment the brand value and reduce engagement
Limited Evergreen Systems
Growth relies too heavily on manual effort rather than automated, scalable systems
Underinvestment in Traffic
Lead generation funnel lacks consistent traffic and strategic media investment
No Unified Strategy
Content and communication efforts operate independently without strategic coordination
Parents are excited about what we offer—we just need to guide them with clarity and simplicity.
The Path Forward
Strategic Opportunity: Simplify → Systemize → Scale
01
Establish Clear Journeys
Create a single, intuitive pathway for each brand that guides families from discovery to deep engagement
02
Build Evergreen Funnels
Design automated growth systems for both donor acquisition and parent nurture that work 24/7
03
Operationalize Content
Transform content and media efforts into repeatable, scalable systems with predictable output
04
Elevate Blueprint
Position Blueprint as the hero offering for parents seeking comprehensive faith based training
05
Expand Lightcatchers
Scale podcast reach and convert casual listeners into engaged community members
06
Create Cross-Brand Synergy
Introduce strategic pathways that connect families across both ministries naturally. Determine goals, media budgets, and targets for next year.
1
Attract
2
Engage
3
Nurture
4
Support
5
Refer
Two Distinct Brands, One Shared Mission
Brand Ecosystem
Gracebased
Faith-based parenting discipleship
  • Blueprint pathway for comprehensive parent training
  • Your Monday Moment for weekly spiritual encouragement
  • Gracebased Magazine providing deeper content and community
  • Digital donor pipeline converting parents to partners

Gracebased serves as the digital home for Christian parents seeking wisdom, community, and practical discipleship tools.
→
Lightcatchers
Screen-free Christian storytelling
  • Podcast episodes sparking family imagination
  • Ad-free listening experience funded by supporters
  • Email nurture building deeper connection
  • Future merchandise and community offerings

Lightcatchers captures children's hearts through storytelling while partnering with parents in spiritual formation.
Both brands share similar value: engaging families → deepening discipleship → inspiring recurring support
Gracebased Growth Strategy
Become the digital home for Christian parents
Top of Funnel: Attract
YouTube teaching & clips sharing Gracebased parenting wisdom
Short-form social content addressing real faith parenting challenges
Thought leadership positioning expertise in Christian family formation
Middle of Funnel: Engage
Blueprint Pathway enrollments as the primary transformational offer
Your Monday Moment sign-up providing weekly spiritual touchpoints
HubSpot nurturing with personalized content based on interests and stage
Bottom of Funnel: Convert
Monthly supporters partnering financially in the mission
Magazine subscribers joining the deeper community experience. Opportunity to link these two and simplify the ask. Become a monthly supporter and receive the magazine subscription.
This strategic funnel transforms curious parents into equipped disciples who become generous ministry partners. Each stage provides value while naturally leading to the next level of engagement.
Lightcatchers Growth Strategy
Scale listeners → deepen community → inspire monthly support
Top of Funnel: Discovery
Podcast clips & animation snippets showcasing story quality and faith content on Youtube and social
Meta parent targeting reaching decision-makers, not children directly
Middle of Funnel: Connection
Email welcome series introducing families to the Lightcatchers world
Behind-the-scenes content building connection with creators and mission
Coloring pages & engagement activities extending the story experience offline
Bottom of Funnel: Partnership
Monthly supporter conversion inviting families to keep content ad-free and to become a Lightcatcher
Swag & merchandise (future) deepening brand loyalty and revenue
Cross-Promotion Strategy
Lightcatchers families receive strategic introductions to Blueprints and Gracebased parenting content while Gracebased parents receive natural promotions of the Lightcatchers podcast for their kids, creating natural pathways between the brands.
Content & Distribution Engine
Content should travel further, work harder, and compound
Strategic Content Framework
Every month centers on a unified theme or series that flows consistently across all platforms. We should extract maximum value from every piece of content through strategic repurposing and multi-channel distribution.
  • Teaching excerpts across email, social, podcast, and YouTube
  • Visual storytelling & teaching clips optimized for each platform
  • Family discipleship moments creating shareable, practical content
  • Repurposed sermons & archive content giving new life to existing assets
This systematic approach ensures consistent presence, builds audience trust through regular touchpoints, and maximizes ROI on content creation investments. The Gracebased and Lightcatchers team craft the content and I handle the distribution to create a unified partnership.
The Growth Engine We Are Building
Systems Where Momentum Lives
Lead Generation System
Always-on traffic sources and conversion-optimized landing pages that consistently attract new families
Email & Nurture System
Automated sequences that build relationship, deliver value, and guide families toward deeper engagement
Paid Media Engine
Strategic ad campaigns across Meta, Google, and YouTube driving qualified traffic at predictable costs
UX & Product Improvements
Blueprint platform enhancements that reduce friction and increase completion rates
HubSpot Lifecycle
Sophisticated tagging and segmentation enabling personalized communication at scale
Growth Dashboard
Monthly reporting revealing what's working, what needs adjustment, and where to invest next
Content Calendar
Unified planning tool ensuring strategic coordination across all content and campaigns
Cross-Brand Referrals
Strategic touchpoints introducing families to complementary offerings across both brands
90-Day Roadmap
Phase One: Simplify + Build Foundation
The first 90 days focus on establishing clarity and building the infrastructure for sustainable growth. This foundation phase sets us up for long-term success by addressing the core systems that drive everything else.
1
Unified Architecture
Create cohesive content and messaging framework across both brands
2
Blueprint Optimization
Develop funnel improvements and LMS enhancement roadmap
3
Monday Moment Upgrade
Review and enhance delivery via SMS/app for better engagement?
4
Paid Media Buildout
Launch strategic campaigns on Meta and search platforms
5
HubSpot Optimization
Implement automation and segmentation improvements
6
Content Calendar
Establish monthly planning rhythm and production workflow
7
Reporting Infrastructure
Build dashboards tracking key metrics and growth indicators
8
Cross-Brand Pathways
Design strategic touchpoints connecting families between ministries
Outcome: Clarity leads to system. System leads to growth.
Content Calendar Example
Ongoing Growth Plan
Phase Two: Scale & Expand
After establishing the foundation, Phase Two focuses on scaling what works and expanding into new opportunities. This phase is about momentum, optimization, and strategic expansion.
Core Growth Focus
  • Always-on lead generation with continuous nurture sequences running automatically
  • Donor conversion & retention automation turning supporters into long-term partners
  • YouTube & podcast scaling through strategic content distribution and SEO
  • Quarterly launch cycles creating momentum events and revenue spikes
Advanced Expansion
  • Community & membership loops building behavior patterns that drive retention
  • CTV & broader channels exploring Connected TV and emerging platforms
  • Partnership opportunities collaborating with complementary ministries
  • Product expansion introducing new offerings based on audience demand
This ongoing phase ensures we're not just maintaining growth but accelerating it—constantly testing, learning, and optimizing based on real performance data.
Partnership Structure
Roles & Responsibilities to Make This Work
Zack's Responsibilities
Fractional Growth Leadership
  • Overall marketing strategy development and planning
  • Paid media management and optimization
  • HubSpot management and optimization
  • Performance reporting and analytics
  • Email and nurture campaign execution
  • Monthly planning and continuous optimization
  • Collaboration with the content and web team
  • Funnel architecture and conversion optimization
Gracebased and Lightcatcher Team
Ministry & Content Leadership
  • Vision casting and macro direction clarity
  • Content creation
  • Brand voice and product expertise
  • Ministry storytelling and testimonials
  • Final approvals on messaging and creative
  • Podcast development
  • Partnership development
  • Blueprint curriculum development
This partnership model honors the distinct strengths each party brings. Gracebased provides the ministry heart, theological depth, and content excellence. I provide the growth systems, digital expertise, and strategic execution. Together, we create a scaleable growth engine.
Partnership Tiers
Pricing & Engagement Options
Tier 1 – Foundation
$3,000/month
Core Execution Package
  • 4-6 emails per month
  • Ad hoc meta ad execution
  • Growth dashboard and reporting
  • Monthly strategy call
  • Ad hoc execution support
Best for: Getting started with foundational systems
Tier 2 – Growth Engine
$7,500/month
Comprehensive Growth Package
  • Account strategy and leadership both brands
  • 4–6 emails per month
  • Meta + Google + YouTube ads management
  • Automations & segmentation in Hubspot
  • Full content calendar and campaign planning
  • Monthly performance presentations
  • Cross-brand funnel management
Best for: Scaling growth systematically
Tier 3 – Fractional CMO
$10,000/month
Executive Leadership Package
  • Weekly strategy sessions
  • Executive-level collaboration
  • Complete funnel architecture
  • Team alignment and development
  • Quarterly onsite planning sessions
  • Donor scaling system leadership
Best for: Maximum strategic partnership and scale
Each tier is designed to meet you where you are while providing a clear path to scale. We can start at any level and adjust as your needs and capacity evolve.
Success Metrics
How We'll Measure Success & ROI
Clear measurement ensures wise stewardship and strategic decision-making. We'll track metrics that matter—those that directly connect to mission impact and financial sustainability.
Engagement Metrics
  • Blueprint enrollments – primary conversion goal
  • Monday Moment subscribers – nurture audience growth
  • Podcast listener growth – reach expansion
  • Email engagement rates – content effectiveness
  • Retention metrics – long-term relationship health
Financial Metrics
  • Monthly donor growth – recurring revenue
  • Conversion rate improvements – funnel efficiency
  • Cost per lead – acquisition efficiency
  • Cost per supporter – donor ROI
  • Lifetime value trends – long-term sustainability
Next Steps
Ready to Build This Together
01
Confirm Partnership Tier
Select the engagement level that best fits your current capacity and growth ambitions
02
Align Goals & KPIs
Establish clear success metrics and timelines that everyone understands and commits to
03
Schedule Strategic Sprint
Plan a focused kickoff session to map the first 90 days in detail and align the team
04
Begin 90-Day Build
Launch into execution with clear priorities, consistent communication, and measurable progress
Let's build a scalable discipleship and support ecosystem that equips families for generations to come.
Thank You
I believe deeply in the work Gracebased and Lightcatchers are doing to equip families and shape the next generation for Christ.
I'm committed to helping steward this mission with excellence, clarity, and growth grounded in both faith and strategy. This isn't just a business partnership—it's a shared calling to multiply kingdom impact in the lives of families.
Together, we can build something that transforms not just families, but entire communities and generations.